Day In My Life: Jennifer Berson
Are you wondering what a typical day looks like as a PR professional? Here are some insights into a typical day in my life!
I’ve been running my PR agency for over 16 years, so my day-to-day looks a little different than it did when I first started. I try to keep every Friday as work-free as possible so I can spend time on the things I’m passionate about outside of PR.
But Monday through Thursday, I structure my days around my energy levels, client needs, and tasks to grow my business. As a PR professional, you can work from anywhere—your home, a coffee shop, or even outside. This is amazing and gives you so much flexibility to switch things up during the day and boost your productivity.
To be totally honest, I plan most of my weeks around when I’m going to need to shower and do my makeup. I have a lot on my plate as a PR professional, and so I leverage the time I take getting ready to do multiple things. For example, on a day where I’m getting fully ready, I’ll schedule client calls, record live videos and social media content, and plan meetings with my team. Other days, I have what I call “back office days,” where I can stay in comfy clothes (work-from-home perks!) and not worry about being on camera.
9:00 AM – 12:00 PM: Starting your day the right way is essential.
Every morning, I start my day with creative, focused tasks. I’ll work on high-level client projects, craft pitches, strategize new launches and campaigns, and brainstorm new ways to connect with ideal clients in my niche.
I spend most of my time during the day doing deep-focused writing. Of course, there are also client calls, business strategy work, and other creative projects, but high-level writing is a big part of my business!
When working on high-level work, I follow the Pomodoro technique to be the most productive. If you’ve never heard of it, basically, you spend 25 minutes really concentrating on one task, and then take a five-minute break. I repeat this process until my most important tasks are complete.
12:00 PM – 1:00 PM: Because I work from home, I make sure to take a real lunch break.
Boundaries are super important as a PR professional, and clearing my mind while I eat gives me a chance to come back refreshed and focused.
1:00 PM – 3:00 PM: My energy is highest in the morning, so I avoid more administrative tasks like emails until later in the day.
Some of the other tasks I work on during the day include generating end-of-the-month reports for our clients, creating press clips, and delegating tasks to my team.
Since I’ve stepped out of the day-to-day tasks in my business and shifted to a PR agency owner role, I have built an incredible team who works on pitching, admin, and tons of other tasks each day!
On a typical day, I try never to schedule myself too thin with multiple meetings or calls back-to-back. PR is highly creative, and I do my best work when I take time to refresh my mind. I make time for walks, working out, checking the news, and self-care—every single day. It’s possible for you too, as long as you actively make time for the things you care about!
3:00 PM: Most of my work happens during the day when my kids are at school.
When they finish up for the day each afternoon, I shift to “mom mode” and focus on spending time with my family. If I have a few things to wrap up, I try to keep it brief. I end the day spending time with my husband, hanging out with my kids, and taking care of things in my home!
There you have it! Every day looks a little different as a PR professional, but this is a pretty typical overview of what my days look like. I took the time to find a daily productivity routine that works for me—so try things out and see what works for you!
Jen Berson is a former civil litigator turned strategic communications advisor who champions the PR agency model for ambitious women seeking a satisfying, high-powered career that doesn’t require the sacrifice of personal & family time to make a powerful impact.
Her mentorship and direction as Founder of the Profitable PR Pros community has led thousands of international boutique PR agency owners to quickly scale their businesses to six figures and beyond. Participants rely on Jen’s Profitable Agency Framework, taught inside her Agency Accelerator program, as well as her media savvy delivered in her Pitch Lab membership, to keep clients in the spotlight and maintain a healthy bottom line.
